 | |
A powerful new ad campaign from India focuses on one of the challenges faced by women around the world: balancing the demands of raising a family with maintaining a successful career.
Today, #ShareTheLoad also earned the praise of Facebook COO Sheryl Sandberg, who may be the world's best-known spokesperson for gender equality in the workplace. The Lean In author and popular speaker shared the ad on her personal Facebook page, writing, "This is one of the most powerful videos I have ever seen – showing how stereotypes hurt all of us and are passed from generation to generation."
This is one of the most powerful videos I have ever seen – showing how stereotypes hurt all of us and are passed from...
Posted by Sheryl Sandberg on Wednesday, February 24, 2016
CREDITS Client: P&G India
Brand: Ariel
Creative Agency: BBDO India
Chief Creative Officer and Chairman: Josy Paul
CEO: Ajai Jhala
Executive Creative Director and Writer: Hemant Shringy
Creative Director: Umma Saini
Planning: Rajat Mendhi, Manisha Sain
Account Management: Rohit Chatterjee, Nilza D'Mello
Director: Shimit Amin
Agency Producer: KV Krishna
Production House: Red Ice
Producer: Gary Grewal, Vandana Singh, Richa Krishna Lal
Source: http://www.adweek.com/news/advertising-branding/ad-day-fathers-touching-apology-his-daughter-highlights-struggles-working-mothers-169871
0 comments: